Instagram Reels analytics, right inside Instagram.

A Chrome extension that turns any public profile into a full Reels report. 40+ metrics, breakout detection, and side-by-side comparisons. Install and scan, no account needed.

How it works

From install to insight in under a minute

01

Install the extension

Add Statly to Chrome from the Web Store. No account to create, no sign-up, nothing to configure.

02

Open any public profile

Visit any Instagram profile, yours or a competitor's, and open Statly right on the page.

03

Read the full report

Scan up to 300 Reels and get 40+ KPIs, charts and breakout Reels in seconds. Export to CSV or Google Sheets.

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Metrics per scan
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Dashboards
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Reels per deep scan
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Sign-ups required
Dashboards

From a single profile to your whole niche

Each dashboard does one job well. Start by auditing a creator, then scale up to comparing, tracking, and spotting trends across everyone you care about.

Audit

The deepest scan of any profile

  • Scan up to 300 Reels or 180 days on any public account
  • Every Reel sortable by views, likes, comments and engagement
  • Executive KPIs no other tool calculates, like VTFR and Breakout Rate
  • Charts for growth, posting times and performance tiers
Compare

Two profiles, side by side

  • Scan two public accounts at once, laid out in matching columns
  • The same KPIs for both, with the gap made obvious
  • Mirrored charts show who really wins on reach and consistency
Merge

Many accounts, one combined picture

  • Pool several profiles into a single dataset
  • Weighted KPIs, so a big account can't drown out a small one
  • Every Reel tagged by source and sortable by any metric
Watchlist

Track every account in one place

  • Save accounts into colored folders: clients, rivals, inspiration
  • Scan All refreshes the whole list in one click
  • Every Reel scored against its account's own average and median
Trend Finder

Spot what's trending across your niche

  • Group competitors into niches and scan them together
  • A trending-only filter surfaces the true viral outliers
  • Catch a breakout format while it still has runway

Stop guessing what to post. Statly traces real growth back to the exact Reels that caused it, so you double down on what already works.

Everyday

The little things you'll use every day

Save Reels to your library

Found a Reel worth remembering? Save it to your personal library and come back to it whenever you need the inspiration.

Copy & export to Sheets

Copy any scan straight into Google Sheets, or export it: both come out in the same clean, structured format, ready to work with.

Download as MP4

Grab any Reel as a clean MP4 file in a click: no watermarks, no extra tools, no leaving the page.

Instagram Pulse

Statly keeps an eye on Adam Mosseri, the head of Instagram, and surfaces his latest Reels right in your dashboard. New features, platform updates and important announcements reach you first, straight from the source.

For developers

Want the data in your own tools?

Statly has an API. In plain terms: instead of clicking through the extension, your own software can pull a profile's full report straight from Statly, including the basic and executive KPIs that only Statly calculates, not available from any other tool.

Read the full API guide →

Get API access
# What you get back for any profile { "username": "natgeotravel", "reels_fetched": 27, "pinned_removed": 3, "fetched_at": "…", "basic_kpis": { … }, "executive_kpis": { … }, "reels": [ … ] }
Pricing

Start free. Upgrade when you're ready.

Try every dashboard for free, no sign-up needed. Go Pro when you want to scan deeper and unlock the lot.

Free

Try it out
€0 / month
  • 3 scans / day · last 30 Reels
  • Full Audit dashboard & charts
  • Save to library & MP4 downloads
  • Export & copy after every scan
Start with Free
Free forever · no sign-up needed

Pro Monthly

No limits
€39 / month
  • Unlimited scans · 60/90/180 & custom
  • Compare, Merge & Watchlist
  • Trend Finder & custom trends
  • Statly API access
  • Priority support · all future features
Get Pro
Billed monthly
Best value · save 17%

Pro Yearly

Two months free vs. monthly
€32.50 / month
  • Everything in Pro Monthly
  • All five dashboards, unlimited
  • Trend Finder & Statly API
  • Priority support · all future features
Get Pro
€390 billed yearly
FAQ

Questions & answers

Got more questions? Email us at info.statly@gmail.com

What is Statly?

Statly is a Chrome extension that adds Instagram Reels analytics directly inside Instagram. It audits any public profile, up to the last 300 Reels or 180 days, and calculates 40+ metrics, including executive KPIs like View-to-Follower Ratio and Breakout Rate. No sign-up or Meta login is required.

Is Statly safe to use?

Yes. Statly never asks for your Instagram password and doesn't connect to the Meta API. It reads the same public engagement data Instagram already shows on the page, and all calculations happen locally in your browser. Statly uses no tracking pixels, advertising SDKs or cookies.

What exactly does Statly do?

Statly is a Chrome extension that overlays a set of analytics dashboards on Instagram. Open it on any profile to audit that account's Reels, compare creators, merge multiple accounts, track a watchlist and find trends, then export everything to a spreadsheet, all without leaving the page.

Does Statly work on any Instagram profile?

Yes, it works on any public Instagram profile, including your own and your competitors'. You stay signed into Instagram as normal, and Statly reads the public engagement data the platform already shows.

What's the difference between the dashboards?

Audit gives the deepest look at one profile. Compare puts two profiles side by side. Merge combines several accounts from the same creator. Watchlist saves profiles so you can scan them all at once. Trend Finder pulls the latest Reels from your saved profiles and surfaces what's trending.

What data gets exported?

A structured spreadsheet with the profile, post URL, creation date, views, likes, comments and captions, one row per Reel, sorted however you scanned. You can export it or copy it straight into Google Sheets in the same format.

What's the difference between Free and Pro?

Free gives you 3 scans per day on the last 30 Reels with the full Audit dashboard, library and exports. Pro unlocks unlimited scans, deeper ranges, and the Compare, Merge, Watchlist and Trend Finder dashboards, plus API access.

Will Statly slow down my browser?

No. Statly only activates when you open it, and it's built to stay light. It sits quietly until you ask it to scan.

Can I use Statly for free?

Absolutely. Install it from the Chrome Web Store and start scanning right away, no account or sign-up needed for the free tier.

Loved by creators

Creators trust Statly

"It's so worth it and I use it every single day. Finding what Reels pop in my niche used to take hours, now it's one click."

Ava Mitchell · Content creator · 432K followers

"I love using Statly to study what content works for different niches and audiences. Super clean and simple, yet powerful."

Reza Saffari · Social media manager

"You can use Statly to find your competitors' most viral Reels in seconds. Honestly a game changer for my research."

Carla Torres · Marketer · 136K followers

"Brilliant extension, nicely designed and not intrusive on the page like similar plugins. The free version gives a real taste of Pro."

Chris Hale · Founder, Northbeam Studio

"Statly makes it easy to analyze outlier performance: the best videos from competitors, without guessing which ones did well."

Kai Andersson · Creator · 393K followers

"I'd been overwhelmed by how Instagram throws everything at me. Now I can finally sort a feed exactly how I want."

Mikael Virtanen · Video editor

"Excellent service: first time I had an issue it was resolved within a few hours after reaching out. Thanks 🙌"

Freek van Loon · Agency owner

"Great add-on that helps you study videos for clients or personal use. The founder genuinely cares about quality."

Gintaras Kazlauskas · Growth lead, Mediavine Co.

"If you struggle to find viral content ideas consistently, this is the extension. It's simplified my whole daily routine."

Sophie Renaud · Creator · 88K followers

See what's really working

Install Statly and turn any profile into data in seconds.

Add to Chrome, free